The brand aims to be timeless with minimal lines yet it introduces a twist of unconventional adornments such as neon tulles, patterned bride's veils or customizable co- ord sets that are designed to mix and match. It combines a simple and effortless style with surprising elements, creating a brand that is both timeless and defiant. Its alleged rebelliousness is closely tied to the image of Karrla, a daring figure embodying independent yet feminine women whose allure and enchantment emanate from within.

It delves into the modern requirements of self-reliant women, making a daring proclamation to revolutionize the realm of bridal fashion. Thanks to its simplistic style and customizable, long- lasting timeless pieces, Karrla can also be worn on other occasions that helps it to reach a wider audience of contemporary, independent women.